Usability Testing

We conducted five usability tests with our low fidelity prototype. These tests provided us with insights regarding what a user prioritizes when purchasing a ticket on a mobile platform. We also learned which aspects of our design were not intuitive and where improvements could be made.

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The feedback we received focused on three areas: purchasing experience, role of clear naming conventions, and use of visual feedback. Participants suggested having a "+1" appear when new items were added to the cart. Originally, 'saved routes' was an intermediary step before adding items to the cart. However, we learned this was more confusing and unnecessary from the usability tests.

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It was interesting to learn about user preferences when it came to naming conventions and how it factors into the overall app experience. People were confused about the distinction between 'Add to Cart' and 'Checkout.' To reduce this confusion we changed 'Add to Cart' to 'Save for Later,' remaining consistent with other online purchasing platforms.

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Lastly, the tests helped us understand the importance of visuals cues when designing a seamless experience. For example, visual feedback appearing instantly after adding an item to the cart. We carefully considered important touch points that required more visual cues in our high fidelity prototype.